The first project of its kind in the world
Building on the success of British Land’s long-term partnership with New Diorama Theatre at our Regent’s Place campus in London, together we launched one of the UK’s biggest and most accessible arts hubs: NDT Broadgate.
The first project of its kind in the world, between August 2021 and July 2022, NDT Broadgate provided over 20,000 sq ft of creative space completely free to independent and freelance artists. New research reveals the huge economic impact this generated for the UK, fuelling the recovery of the arts post-pandemic and boosting Broadgate’s commercial success.
*This includes box office sales, funding from grant givers, increased revenue for supply chain partners, and greater expenditure by employees and visitors. Full details are available in the report.
In just one year, 8,841 creative practitioners accessed the free space.
New shows made
Over 250 new shows created at NDT Broadgate, along with 40 national tours, 12 new books, 10 new films and 1 interactive ghost walk.
51% of all projects at NDT Broadgate led by artists who are Black, East Asian, South Asian or from the Global Majority.
The Value of Affordable Space
In a city where the rent on a rehearsal studio can cost two or three times the weekly wages of the artists working in it, this report shows what a small investment can unlock for everyone.
Boosting footfall and enriching the whole area, NDT Broadgate was an essential ingredient in the City’s post-lockdown recovery.
Alongside positive social and economic impacts, cultural collaborations are a powerful way for us to get in front of new audiences and to build deeper relationships with customers who have a shared interest in the arts.
With the impact of the pandemic I can honestly say I would no longer be in the industry today if it weren't for the space I accessed at NDT Broadgate.
The impacts of NDT Broadgate surpassed our own expectations, providing tremendous social-economic benefits and really bringing to life the tangible social impact that businesses such as ours have the potential to affect.
International experts BOP Consulting calculated the economic impacts of NDT Broadgate in line with good practice guidance, the HM Treasury Green Book.